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Pacesetter Award Winners – Custom Home

It makes sense that Cottage Home, a company designing and building summer homes on the shores of Lake Michigan, would come up with a marketing scheme that includes a vacation. “We wanted to have a permanent model,” says president Brian Bosgraaf, “but I thought it was a waste for it to sit empty.” Plus, most people drive two or three hours to get there, so a logical solution was to let clients inhabit the model for a few days.

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